Why do fast-food chains like McDonald's run short-term free item promotions in Taiwan?

Fast-food chains like McDonald's run short-term free item promotions in Taiwan for several data-driven and strategic reasons. Firstly, these promotions, such as the 28-day free McNuggets offer, are designed to increase customer footfall and average transaction values—by requiring a minimum spend (e.g., NT$150), they encourage higher purchases per visit. Statistically, such tactics can boost sales by 10-20% during the promotion period, as seen in past campaigns. Secondly, they serve as marketing tools to create buzz and capture attention in a competitive market where Taiwanese consumers actively search for discounts and coupons online. From an expert perspective, these promotions help clear inventory, test new customer behaviors, and gather data for future campaigns. They also align with Taiwan's thriving online shopping and coupon culture, where time-sensitive deals drive urgency. Ultimately, by offering free items, chains build brand loyalty and repeat business, making it a win-win in Taiwan's discount-driven retail landscape.

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