Apple's Back-to-School Deal Shrinks: What You Get Now

Lisa Bakker · 2026-07-16

Apple's annual Back-to-School promotion has kicked off in Taiwan, but this year the perks aren't as generous. If you're a student or educator eyeing a new Mac or iPad, you might want to pay close attention. The gift card you get with your purchase has dropped in value compared to last year. Let's break down what's actually on offer and whether it's still worth your time. ### What's the Deal? When you buy an eligible Mac or iPad, Apple is throwing in a gift card worth up to NT$4,800. That's about $150 in US dollars. Sounds decent, right? But here's the catch: last year, the same promotion gave you up to NT$6,400 (roughly $200). So, you're getting $50 less in free credit. Now, before you roll your eyes, consider this: the gift card can be used on accessories, apps, or even another Apple device. It's not cash, but it's still free money for the Apple ecosystem. And if you were planning to buy a new MacBook for school anyway, this is basically a bonus. ### Why the Shrink? Apple hasn't given an official reason, but it's not hard to guess. The company might be tightening its belt amid economic uncertainty. Or maybe they're betting that students will still buy regardless. Either way, it's a bummer for budget-conscious shoppers. But here's the thing: Apple rarely slashes prices on its hardware. So, any extra credit is better than nothing. If you need a new laptop for fall classes, this is still one of the better times to buy. ### Should You Bite? If you're on the fence, ask yourself: - Do I actually need a new Mac or iPad right now? - Can I use the gift card on something I'd buy anyway (like AppleCare or a Magic Keyboard)? - Is the $150 credit enough to offset the cost, or should I wait for a bigger sale? Remember, the promotion runs for a limited time, typically through the summer. So, if you're leaning yes, don't drag your feet. > "The best time to buy a Mac is when you need one. The second best time is when Apple gives you free money." – Every savvy shopper ever ### The Bottom Line Apple's BTS deal in Taiwan isn't as sweet as it used to be, but it's still a solid perk. If you're in the market for a new device, the gift card can soften the blow. Just don't expect the same generosity as years past. And hey, if you're not in Taiwan, check your local Apple store—similar promotions often run in other countries with different values. The US, for example, usually offers a gift card too, but the amount varies. So, is it worth it? Only you can decide. But at least now you know the numbers.